The opening of Ritmo Shoes’ flagship store in the Arese mall, the largest in Europe, paved the way for the chain’s rebranding operation. The communication project accompanies people in their encounter with the products, making shopping an experience, through the use of a visual language that combines shoes and accessories with the world of digital tools. Stores become the ideal habitat for footwear purchases.
In the Ritmo Shoes stores, communication is developed on the basis of customers’ personalities. Individual style, represented by the choice of footwear, becomes the star of a gallery of selfeets describing all varieties of passions that lead people to the stores.
The focal points invite engagement through the social media tools made part of the visual identity of the stores; people express their tastes in a play of exchanges between physical space and digital life.
“Every heart has its own rhythm”: the experience that awaits every pair of feet in the Ritmo Shoes stores, summarised in a claim.