For over forty years, Effebi has created tailor-made spaces and furniture for the most prestigious international brands. Euroshop 17 – international trade show for the retail industry – was an opportunity to redevelop the company’s image: corporate video, website, company profile and photo shoot.
Effebi’s image is designed on the basis of a dual requirement: to succeed on the international market while maintaining a strong Italian identity.
Tradition becomes agile. The typography draws the eye to the digital and the graphic design reworks the Made in Italy image: optical art and bright red elements synthesise the forms and structures of the stand, becoming a metaphor for the ability to create new spaces and to give shape to new ideas. Effebi interprets continuously changing requirements, with the confidence of tradition. A recognisable identity, now and in the future.