Tradition weaves the future



Alshiaka is one of the most important traditional men’s clothing brands in the Saudi market, with more than 50 showrooms.

For over half a century, it stands out for its fine fabrics and high quality garments, made with tailored care.

Tradition meets modernity

A new look to convey the world and the personality of alShiaka.

The identity project, expressed in the payoff “Tradition weaves the future”, has its roots in tradition, reinterpreting it through a contemporary aesthetic.

The narration of the brand’s heritage begins with its monogram: a letter S, formed by soft lines that recall the sinuous movement of a silk ribbon stopped by a sewing needle. The logotype is made with a custom type lettering and merges the Arabic and Latin alphabet in one word, readable simultaneously in both languages.

Silk and arabesques

The coordinated image works with warm tones and modular patterns. The graphic elements resemble the geometries of arabesques and are applied in the packaging and in the store, where they become three-dimensional dividers that delimit the spaces of the boutiques created in collaboration with Conrotto Progetti.

The deep blue and gold tones, along with the palm trees texture, recall the scenery in which the brand is immersed, made of deserts and golden beaches with crystal clear water.


In partnership with Conrotto Progetti
Type consultancy: 100km studio

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