Betterly, life outside the box
If time is precious, free time is even more so. Betterly is the new brand launched by De Agostini Group to discover new hobbies and make each moment matter, also at home.
A series of 9 or 12 subscription boxes to have fun, feed your interests, and have something new to tell your friends.
A brand with personality
Pop style, self-mockery and desire of being authentic are at the core of the entire project, from logo design to packaging, photography art direction, tone of voice.
The visual identity project − thanks to the handscript lettering, the large typography palette and the wide range of colours − gives voice to the brand’s energy in a very flexible way.
The launch campaign we created for Betterly invites people to take their own time through creativity. To enjoy the present moment. To express themselves for being free. Also offline.
Branding & Art Direction: Undesign
Branding project in partnership with Davide Saraceno
Video production: Fez Film
Photography – Product in use: PEPE fotografia
Photography – Still life: Giorgio Cravero