Brigà, the taste of discovery

“Great things are done when men and mountains meet”. William Blake suggests it through these lines, Brigà tells it through its taste. And with a branding project which involves every aspect of the new beers from Pian della Mussa: label graphics, logo design, naming, website.

The identity of Brigà draws inspiration from a past made of brave climbers, expert mountain guides, bandits seeking for fortune. The focus of the whole communication campaign is a historical picture from the late 1800s. Different men and stories meet at high altitude to face the mountains. With Brigà the tradition of the past winks at the future: the adventure goes on.

Pian della Mussa is a zero impact brewery located among the mountains of Piedmont, Italy. This cutting-edge company produces organic beers for everyone who wants to drink well in a sustainable and conscious way.