Stories about men, not legends


Brigà, the taste of discovery

“Great things are done when men and mountains meet”. William Blake suggests it through these lines, Brigà tells it through its taste. And with a branding project which involves every aspect of the new beers from Pian della Mussa: label graphics, logo design, naming, website.

Stories about men, not legends

The identity of Brigà draw inspiration from a past made of brave climbers, bandits seeking for fortune, mountain guides ready to challenge the glaciers. The focus of the whole communication campaign is a historic picture taken in the late 1800s in Balme. Different men and stories meet at high altitude to face the mountains. With Brigà, tradition winks at the future: the adventure goes on.

Pian della Mussa Brewing Company

Pian della Mussa is a zero impact company taking place in a protected reserve surrounded by nature. This cutting-edge brewery produces organic beers for everyone who wants to live with taste in a sustainable and conscious way.

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