Brigà, the taste of discovery
“Great things are done when men and mountains meet”. William Blake suggests it through these lines, Brigà tells it through its taste. And with a branding project which involves every aspect of the new beers from Pian della Mussa: label graphics, logo design, naming, website.
The identity of Brigà draw inspiration from a past made of brave climbers, bandits seeking for fortune, mountain guides ready to challenge the glaciers. The focus of the whole communication campaign is a historic picture taken in the late 1800s in Balme. Different men and stories meet at high altitude to face the mountains. With Brigà, tradition winks at the future: the adventure goes on.
Pian della Mussa is a zero impact company taking place in a protected reserve surrounded by nature. This cutting-edge brewery produces organic beers for everyone who wants to live with taste in a sustainable and conscious way.