Stories on men, not legends


Brigà, the taste of discovery

“Great things are done when men and mountains meet”. William Blake suggests it through these lines, Brigà tells it through its taste. And with a branding project which involves every aspect of the new beers from Pian della Mussa: label graphics, logo design, naming, website.

Stories about men, not legends

The identity of Brigà draws inspiration from a past made of brave climbers, expert mountain guides, bandits seeking for fortune. The focus of the whole communication campaign is a historical picture from the late 1800s. Different men and stories meet at high altitude to face the mountains. With Brigà the tradition of the past winks at the future: the adventure goes on.

Pian della Mussa Brewing Company

Pian della Mussa is a zero impact brewery located among the mountains of Piedmont, Italy. This cutting-edge company produces organic beers for everyone who wants to drink well in a sustainable and conscious way.

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