Bisbigli is the retail project of the Linclalor group, a leading Italian company on the international homewear and beachwear market.
To highlight its identity Bisbigli has chosen a strategy consisting of visual restyling, brand restructuring and co-marketing activities distributed in-store and online, in over 40 sales outlets in Italy, on the website and on social media channels.
At the centre of the Bisbigli universe is a woman with urban and romantic tastes: the communication develops this focus, through branding operations, retail concepts and art direction.
Romantic and contemporary mood, with soft and embracing atmospheres: these are the characteristics of Bisbigli’s new aesthetic universe.
The stores are transformed into welcoming loft boutiques, where the neutral shades, wood and materials that are pleasing to the touch create an intimate and personal environment.
An integrated design that is expressed through fashion stories, look books and visual stories with editorial style to enhance the image of a woman aware of her femininity and contemporary trends.
The brand’s mood connects the sales outlets to the social media channels, where there are over 100,000 fans.
Press releases in the main women’s magazines such as Grazia, Cosmopolitan and Marie Claire, contribute to making the Bisbigli brand’s habitat welcoming and recognisable.