Cheese: natural is possible
Not just food, but a time for focus groups and reflection: Cheese is the event dedicated to cheese organised by Slow Food to talk about food and biodiversity. Every two years, the best manufacturers from all over the world meet in Bra, in Piedmont, to prove that returning to a natural method takes time and experience, but it is possible. And we all have the right to choose.
Each product is unique, as are animals and how they live. The communication campaign we have designed for the 12th edition of Cheese highlights diversity through transversal, inclusive language. An illustrated world made up of patterns inspired by the textures of cheeses and bright colours reminiscent of a village festival.