Careful design, meticulous planning, continuous experimentation and selection of the best materials make Maxema one of the world’s leading promotional ballpoint pen manufacturers.
The brand has evolved over the years, following a bold and international vision, enhanced by the communication and product development project. Maxema’s identity is strongly linked to design, an element that allows the brand to be constantly recognisable as its lines continuously evolve.
The pens, designed and manufactured in Italy, are enhanced every year by new models, finishes and colours. Every year, the communication, packaging and catalogue are honed to the new product characteristics.
The assembly of Maxema’s stand for PSI 17 – Düsseldorf, the biggest international B2B show of the promotional industry, is the opportunity to present the annual product communication concept.
The “Black is Back” campaign highlights the colours, materials and finishes of the new pens. The sleek design of Maxema’s pens is embellished through the vivid colour contrasts: background black emphasises the fluorescent colours, the true stars of the stage.