Careful design, meticulous planning, continuous experimentation and selection of the best materials make Maxema one of the world’s leading promotional ballpoint pen manufacturers.
The brand has evolved over the years, following a bold and international vision, enhanced by the communication and product development project. Maxema’s identity is strongly linked to design, an element that allows the brand to be constantly recognisable as its lines continuously evolve.
The assembly of Maxema’s stand for PSI 18 – Düsseldorf, the biggest international B2B show of the promotional industry, is the opportunity to present the annual product communication concept.
The “Color League” 2018 campaign highlights the characteristics of the Maxema products by drawing its inspiration from the soccer world, in view of the next world championships, and builds a climate of cheering and enthusiasm. Every single color of the line of Maxema products is a team for which people can cheer.
The Maxema identity develops around the idea of stadium and cheering, from the mini kits presented at the fair to the landing page of the website. The company stand becomes an audience in the center of which stand the pens: the B2B communication becomes an occasion to cheer for one’s favorite colors.