BRANDING
Maxema
Careful design, meticulous planning, continuous experimentation and selection of the best materials make Maxema one of the world’s leading promotional ballpoint pen manufacturers.
The brand has evolved over the years, following a bold and international vision, enhanced by the communication and product development project. Maxema’s identity is strongly linked to design, an element that allows the brand to be constantly recognisable as its lines continuously evolve.
Play the color you want
Düsseldorf, Milan, Lyon, Warsaw, Hong Kong, Las Vegas: with the new communication campaign Play the color you want music meets the expressive power of color and tours all over the world, reaching the biggest B2B shows of the promotional industry. Each color turns in an everlasting hit through synaesthetic connections: just follow the rhythm and choose your favorite playlist.