Walking in Turin History

ADV campaign

Polo Reale

A new look at the city is the communication campaign for the opening of the Polo Reale in Turin, one of Europe’s largest museum complexes. The Polo, located at the heart of the city, offers an itinerary of history, art and nature which journeys through Palazzo Reale, Galleria Sabauda, Museo di Antichità, Armeria Reale, Biblioteca Reale and Palazzo Chiablese, keystones of a single project to enhance Turin’s cultural heritage.

Eye-contact with Ancient Art

The development of Polo Reale’s key visual is based upon the idea of wanting to emphasise the eyes with which ancient paintings can communicate with contemporaneity. The protagonists of the pictures look at passersby and at the same time passersby are inspired to seek visual contact with art and history.

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