Maxema - Buy less pens

Change begins with small gestures, such as writing with a recycled plastic pen and choosing long-lasting products. Buy less pens is the awareness-raising campaign we have created for Maxema, Italy’s most important promotional pens manufacturer, to launch a simple message: quality is better than quantity, and it can have a positive impact on our lives and the well-being of our Planet.

We curated every aspect of this integrated campaign: the exhibit, packaging, editorial, video and web design. Buy less pens involves the most important international exhibitions − Düsseldorf, Las Vegas, Milan, Lyon, Warsaw, Hong Kong − and it brings a positive message to the world.