It is Risorgimento time

A new image, a new tone of voice, the same goal: to leave an everlasting, positive mark. 160 years after the Unification of Italy, the National Museum of the Italian Risorgimento renews its image with a logo designed by the students of the IED of Turin, coordinated by our creative directors Tommaso Delmastro and Michele Bortolami, and a communication campaign created by our agency. The ideals of the past return to be current and live on in all the people who commit to a just cause.

The concept of the campaign is based on the reinterpretation of the past in a contemporary key to look at the present with a critical eye. The quotes of great personalities who made the history of the Unification of Italy, combined with current events, are still able to make us think.