Original Marines, with over 650 stores, is a leading figure among Italian clothing retailers with the highest number of sales outlets in Italy and abroad. A new brand manual, a renewed retail concept and an in-store communication project link the restyling of the chain to the refreshed communication.
The brand communication is able to play within the stores. The Original Marines identity emerges from links between the photographic campaign developed by Oliviero Toscani, graphics and patterns inspired by the styles of the logo, synthetic illustrations built through geometric elements, and a signage project able to guide people within the stores.
The environment within Original Marines stores is warm and natural, in which elements inspired by childhood games create a meeting place between the brand and families.