True Blue Inside

Seven stories, one jacket, no filters: #TrueBlueInside gives voice to real people and lets them free to express themselves with no screenplay. In the fall winter campaign 2020 we created for Gas Jeans there are no models, but boys and girls who want to share their true stories, just as they would on their social profiles.

The Gas Jeans True Blue Jacket travels all around Italy to meet Sophie, Pietro, Sara B., Jacopo, Sara M., Giovanna and Giulio. Denim becomes a personal space on which to express their own personality, speak about themselves without fear of judgment and leave the mark.